The mystery is solved! The Breakfast Chain IHOP, recently changed its iconic name to IHOb. Today the company has revealed that the new consonant stands for: “burgers.”

Yes, you read it right, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today.

Anyway, the company won’t be called IHOb for long. Today, the company reported that the name change was just a promotion for its new line of burgers.

We think that IHOb’s achieved their goal: They got consumers talking about the brand.

But, Wendy’s  dissed them immediately on twitter:

IHOP can guarantee their message has been sent, thanks to the brilliant internet marketing. Congrats on your success IHOP, or IHOb.

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