The mystery is solved! The Breakfast Chain IHOP, recently changed its iconic name to IHOb. Today the company has revealed that the new consonant stands for: “burgers.”
Yes, you read it right, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today.
— IHOb (@IHOb) June 11, 2018
Anyway, the company won’t be called IHOb for long. Today, the company reported that the name change was just a promotion for its new line of burgers.
We think that IHOb’s achieved their goal: They got consumers talking about the brand.
But, Wendy’s dissed them immediately on twitter:
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.
— Wendy's (@Wendys) June 11, 2018
IHOP can guarantee their message has been sent, thanks to the brilliant internet marketing. Congrats on your success IHOP, or IHOb.